This book demystifies the process of developing and implementing a social marketing campaign. The author translates the concepts of marketing into a clear, step-by-step process that almost anyone can follow. It will be indispensable to practitioners in the fields of public health, social services, and health care communications.

Management of Organizations: Strategy, Structure, Beha…

View

Divided Nations: Why global governance is failing, and…

View

Rule #1: The Simple Strategy for Successful Investing …

View

FIRE: How Fast, Inexpensive, Restrained, and Elegant M…

View

Unsubscribe: How to Kill Email Anxiety, Avoid Distract…

View

The rise of German industrial power, 1834-1914

View

Marketing for Hospitality and Tourism

View

Cambridge International AS and A Level Accounting Text…

View

Hands-On Social Marketing: A Step-by-Step Guide

Description ▲

More Books in Business & Economics