Here is the untold story of how, over three days, two behavioral scientists helped Ronald Reagan win the California governorship, turning the Gipper into the Great Communicator.
The Making of the Great Communicator: Ronald Reagan's Transformation from Actor to Governor
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Book Details
Author(s)Kenneth Holden
PublisherLyons Press
ISBN / ASIN0762778490
ISBN-139780762778492
AvailabilityUsually ships in 24 hours
Sales Rank1,027,294
MarketplaceUnited States 🇺🇸