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The Making of the Great Communicator: Ronald Reagan's Transformation from Actor to Governor

Name: The Making of the Great Communicator: Ronald Reagan's Transformation from Actor to Governor
Author: Kenneth Holden
ISBN: 9780762778492

AuthorKenneth Holden

PublisherLyons Press

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Book Details

Author(s)Kenneth Holden

PublisherLyons Press

ISBN / ASIN0762778490

ISBN-139780762778492

AvailabilityUsually ships in 24 hours

Sales Rank1,027,294

MarketplaceUnited States 🇺🇸

Description

Here is the untold story of how, over three days, two behavioral scientists helped Ronald Reagan win the California governorship, turning the Gipper into the Great Communicator.