Health Care Market Strategy: From Planning to Action

Name: Health Care Market Strategy: From Planning to Action
Author: Steven G. Hillestad, Eric N. Berkowitz
ISBN: 9780763747992

Author Steven G. Hillestad, Eric N. Berkowitz

Publisher Jones & Bartlett Learning

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Book Details

Author(s)Steven G. Hillestad, Eric N. Berkowitz

PublisherJones & Bartlett Learning

ISBN / ASIN0763747998

ISBN-139780763747992

AvailabilityUsually ships in 24 hours

Sales Rank1,066,781

MarketplaceUnited States 🇺🇸

Description ▲

Health Care Market Strategy: From Planning to Action, Third Edition, a standard reference for over ten years, bridges the gap between marketing theory and implementation by showing you, step-by-step, how to develop and execute successful marketing strategies using appropriate tactics.