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Political Marketing: Theoretical and Strategic Foundations

Author Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman
Publisher Routledge
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Book Details
PublisherRoutledge
ISBN / ASIN0765622912
ISBN-139780765622914
MarketplaceFrance 🇫🇷

Description

This is the first integrated theory-to-practice text on marketing's role in the political process. It