Political Marketing: Theoretical and Strategic Foundations

Name: Political Marketing: Theoretical and Strategic Foundations
Author: Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman
ISBN: 9780765622914

Author Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman

Publisher Routledge

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Book Details

Author(s)Wojciech Cwalina, Andrzej Falkowski, Bruce I. Newman

PublisherRoutledge

ISBN / ASIN0765622912

ISBN-139780765622914

MarketplaceUnited Kingdom 🇬🇧

Description ▲

This is the first integrated theory-to-practice text on marketing's role in the political process. It