Advertising Campaign Design: Just the Essentials
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Book Details
Author(s)Robyn Blakeman
PublisherRoutledge
ISBN / ASIN0765625539
ISBN-139780765625533
AvailabilityUsually ships in 24 hours
Sales Rank2,006,304
CategoryArt
MarketplaceUnited States 🇺🇸
Description ▲
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
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