Advertising Account Planning: Planning and Managing an IMC Campaign

Name: Advertising Account Planning: Planning and Managing an IMC Campaign
Author: Larry D. Kelley, Donald W. Jugenheimer
ISBN: 9780765625632

Author Larry D. Kelley, Donald W. Jugenheimer

Publisher M.E.Sharpe

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Book Details

Author(s)Larry D. Kelley, Donald W. Jugenheimer

PublisherM.E.Sharpe

ISBN / ASIN0765625636

ISBN-139780765625632

AvailabilityUsually ships in 24 hours

Sales Rank2,318,728

MarketplaceUnited States 🇺🇸

Description ▲

Book annotation not available for this title.
Title: Advertising Account Planning
Author: Kelley, Larry D./ Jugenheimer, Donald W.
Publisher: M E Sharpe Inc
Publication Date: 2010/10/01
Number of Pages: 214
Binding Type: HARDCOVER
Library of Congress: 2010022585