Advertising Account Planning: Planning and Managing an IMC Campaign

Name: Advertising Account Planning: Planning and Managing an IMC Campaign
Author: Larry D. Kelley, Donald W. Jugenheimer
ISBN: 9780765625632

Author Larry D. Kelley, Donald W. Jugenheimer

Publisher M.E.Sharpe

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Book Details

Author(s) Larry D. Kelley, Donald W. Jugenheimer

Publisher M.E.Sharpe

ISBN / ASIN 0765625636

ISBN-13 9780765625632

Marketplace United States 🇺🇸

Advertising Account Planning: Planning and Managing an IMC Campaign

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