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Advertising Account Planning: Planning and Managing an IMC Campaign

Name: Advertising Account Planning: Planning and Managing an IMC Campaign
Author: Larry D. Kelley, Donald W. Jugenheimer
ISBN: 9780765625632

AuthorLarry D. Kelley, Donald W. Jugenheimer

PublisherM.E.Sharpe

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Book Details

Author(s)Larry D. Kelley, Donald W. Jugenheimer

PublisherM.E.Sharpe

ISBN / ASIN0765625636

ISBN-139780765625632

MarketplaceFrance 🇫🇷

Advertising Account Planning: Planning and Managing an IMC Campaign

Book Details

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