Advertising Account Planning: Planning and Managing an IMC Campaign
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Title: Advertising Account Planning
Author: Kelley, Larry D./ Jugenheimer, Donald W.
Publisher: M E Sharpe Inc
Publication Date: 2010/10/01
Number of Pages: 214
Binding Type: HARDCOVER
Library of Congress: 2010022585
Title: Advertising Account Planning
Author: Kelley, Larry D./ Jugenheimer, Donald W.
Publisher: M E Sharpe Inc
Publication Date: 2010/10/01
Number of Pages: 214
Binding Type: HARDCOVER
Library of Congress: 2010022585
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