Radio, TV and Cable Programming

Name: Radio, TV and Cable Programming
Author: Herbert H. Howard, Michael S. Kievman, Barbara A. Moore
ISBN: 9780813803432

Author Herbert H. Howard, Michael S. Kievman, Barbara A. Moore

Publisher Iowa State University Press

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Book Details

Author(s)Herbert H. Howard, Michael S. Kievman, Barbara A. Moore

PublisherIowa State University Press

ISBN / ASIN0813803438

ISBN-139780813803432

Sales Rank3,260,367

MarketplaceUnited States 🇺🇸

Description ▲

This edition details the organisation of the broadcast programme department and the responsibilities of the director. Other practical subjects covered include how to design competitive strategies and schedules for television stations and attractive formats for radio.