Dagmar, Defining Advertising Goals for Measured Advertising Results: Defining Advertising Goals for Measuring Advertising Results
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Book Details
Author(s)Solomon Dutka, Russell Colley
PublisherNTC Business Books
ISBN / ASIN0844234222
ISBN-139780844234229
Sales Rank3,420,548
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Measure the results and the effectiveness of your advertising in reaching marketing goals with DAGMAR. Includes up-to-date research and examples that reflect the latest technological advances in a broad range of product categories.
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