The purpose of this book is to uncover the structure and dynamics of mass persuasion in our society. The case study for analysis was the Third War Loan appeal made by Kate Smith.
Mass Persuasion: The Social Psychology of a War Bond Drive
📄 Viewing lite version
Full site ›
Book Details
PublisherHoward Fertig
ISBN / ASIN0865274401
ISBN-139780865274402
AvailabilityUsually ships in 24 hours
Sales Rank2,794,285
CategorySocial Science
MarketplaceUnited States 🇺🇸
Description ▲
More Books in Social Science
Travels in Paradox: Remapping Tourism
View
What is Qualitative Interviewing? (The 'What is?' Rese…
View
The Associated Press Stylebook and Briefing on Media L…
View
Handbook of Oncology Social Work: Psychosocial Care fo…
View
In Our Hands : A Plan To Replace The Welfare State
View
Culture-Led Urban Regeneration (Urban Studies Monograp…
View
In the Way of Women: Men's Resistance to Sex Equality …
View
Identity Construction among Chinese-Vietnamese America…
View