The purpose of this book is to uncover the structure and dynamics of mass persuasion in our society. The case study for analysis was the Third War Loan appeal made by Kate Smith.
Mass Persuasion: The Social Psychology of a War Bond Drive
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Book Details
PublisherHoward Fertig
ISBN / ASIN0865274401
ISBN-139780865274402
AvailabilityUsually ships in 24 hours
Sales Rank2,794,285
CategorySocial Science
MarketplaceUnited States 🇺🇸
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