Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.
The Advertising Controversy: Evidence on the Economic Effects of Advertising
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Book Details
Author(s)Mark S Albion, Paul W. Farris
PublisherPraeger
ISBN / ASIN086569057X
ISBN-139780865690578
AvailabilityUsually ships in 24 hours
Sales Rank3,604,096
MarketplaceUnited States 🇺🇸