Social Media for Home Builders 2.0: It s Easier Than You Think is designed to help readers understand social media and construct a strategic plan for attracting more prospects, following up on leads, and closing more homes.
The updated edition includes even more examples, details, and strategies than the first edition, featuring
* examples of specific social media campaigns and their sales results by builder type
* sample tweets and Twitter campaigns to draw foot traffic to homes and communities
* new research on how people are using social media
Carol Flammer outlines in a clear, concise style how to engage consumers through social media. She provides content suggestions for creating a blog and keeping it going. Specific blog content and real-life examples of blogs that attracted readers are included.
Social Media for Home Builders 2.0 also explains how to
* Improve search engine optimization (SEO)
* Win friends and followers
* Find the right groups
* Run campaigns
* Optimize websites, blogs, and other social networking sites
* Track, analyze, and improve results