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Marketing Architectural and Engineering Services

Author Weld Coxe
Publisher Krieger Pub Co
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Book Details
Author(s)Weld Coxe
ISBN / ASIN0894643770
ISBN-139780894643774
AvailabilityUsually ships in 1 to 3 weeks
Sales Rank2,883,436
MarketplaceUnited States 🇺🇸

Description

This work provides guidelines covering aspects of marketing architectural and engineering services. It has a step-by-step approach on how to research prospective clients, strategies for pursuit, written and oral presentations, how to negotiate and close commissions, and advice on advertising.