Advertising & The Market Process: A Modern Economic View

Name: Advertising & The Market Process: A Modern Economic View
Author: Robert B. Ekelund Jr., David S. Saurman
ISBN: 9780936488202

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Book Details

ISBN / ASIN0936488204

ISBN-139780936488202

AvailabilityIn stock. Usually ships within 2 to 3 days.

Sales Rank6,441,889

MarketplaceUnited States 🇺🇸

Description ▲

Counters traditional views among critics by arguing that advertising is essential to the economic process.