Precision Target Marketing
📄 Viewing lite version
Full site ›
Book Details
Author(s)John L. Stanton, Mark F. Lang
PublisherRaphel Publishing
ISBN / ASIN0964265710
ISBN-139780964265714
AvailabilityUsually ships in 24 hours
Sales Rank3,429,767
MarketplaceUnited States 🇺🇸
Description ▲
This book is a practical guide to all of the key issues of selecting, targeting and executing a marketing plan. It is built on the S-T-P principle of Segment, Target and Position.