SALESONOMICS: The Sales Method For Closing Competitive Accounts And Growing Existing Business

SALESONOMICS® is the highly-validated sales method for landing appointments then closing B2B opportunities with tough prospects, and increasing sales with existing customers in competitive markets. The book focuses on seven practices and is especially written for salespeople, sales managers, business development professionals and business owners. Millions of dollars in new sales have been captured by small and mid-size companies using techniques from Salesonomics. 


Readers will learn how to get past resistance and get to the right decision influencers, ways to use consultative and solution selling to land competitive accounts, improve personal account management, and how to develop a highly successful value proposition that is tailor-fit to each customer's drivers.