Libey and Pickering on RFM and Beyond

Name: Libey and Pickering on RFM and Beyond
Author: Donald R. Libey, Christopher Pickering
ISBN: 9780976517207

Author Donald R. Libey, Christopher Pickering

Publisher MeritDirect Press

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Book Details

Author(s)Donald R. Libey, Christopher Pickering

PublisherMeritDirect Press

ISBN / ASIN0976517205

ISBN-139780976517207

AvailabilityUsually ships in 24 hours

Sales Rank1,707,485

MarketplaceUnited States 🇺🇸

Description ▲

Wisdom, analytics and tactics for improving multichannel profitability. Expanded Second Edition released October 2008. How to improve multi-channel customer and prospect profits using advanced recency, frequency and monetary value analysis. A 'must read' book for direct, catalog and Internet marketers; the definitive textbook for optimized RFM and beyond.