Strategic Marketing Management: The Framework

Name: Strategic Marketing Management: The Framework
Author: Alexander Chernev
ISBN: 9780979003974

Author Alexander Chernev

Publisher Brightstar Media, Inc.

📄 Viewing lite version Full site ›

🌎 Shop on Amazon — choose country

🇺🇸 USA 🇨🇦 Canada 🇬🇧 UK 🇩🇪 Germany 🇫🇷 France 🇮🇳 India

5.00 39.95 USD

🛒 Buy New on Amazon 🇺🇸 🏷 Buy Used — $3.87

✓ Usually ships in 1-2 business days

Book Details

Author(s)Alexander Chernev

PublisherBrightstar Media, Inc.

ISBN / ASIN0979003970

ISBN-139780979003974

AvailabilityUsually ships in 1-2 business days

Sales Rank13,197,050

MarketplaceUnited States 🇺🇸

Description ▲

An abridged version of Strategic Marketing Management (3rd Edition), this book offers a framework for strategic marketing planning and outlines a structured approach to identifying, understanding, and solving marketing problems.