Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things.
Your customers are changing: have you adjusted your marketing practices?
If you want to build on recurring revenues, pay attention to customers after the sale. Subscription Marketing offers creative marketing strategies for sustaining long-term customer relationships.
Whether you are an entrepreneur, marketing professional or customer success management professional, you'll find advice you can use to drive long-term revenues and success.
Completely revised and expanded to reflect the growing Subscription Economy
The world is changing quickly. The second edition of Subscription Marketing includes
- Updated research and case studies reflecting the rapid growth of subscription-based businesses
- Real-world examples of effective value nurturing strategies
- New content on the risks and challenges of subscription marketing