Business Techniques in Troubled Times: A Toolbox for Small Business Success

Business Techniques in Troubled Times assembles more than 70 practical and proven management techniques – a toolbox – for small business success. This is a how-to-do-it book for small business owners searching for a trustworthy outside perspective, from planning to marketing to exit. It tells you how to do things: set a price, qualify for a loan, improve your processes, and so on. Tom Gray, a Certified Turnaround Professional, distills decades of experience with dozens of companies to create a handy collection of bite-size solutions. Use this book to • Secure your competitive position • Create your business plan • Get financing • Choose the best pricing • Advertise effectively • Motivate salespeople with focused compensation • Improve profits by improved processes • Analyze and control your margins and cash flow • And more. The book’s design lets you jump directly to your problem’s topic to find effective solutions, explained clearly and simply. Return again and again to other topics when new issues arise. Finding the right technique can be worth thousands to your business!