Talking to Humans: Success starts with understanding your customers
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Book Details
Author(s)Constable, Giff
PublisherGiff Constable
ISBN / ASIN099080092X
ISBN-139780990800927
AvailabilityAvailable to ship in 1-2 days.
Sales Rank40,939
CategoryCustomer relations
MarketplaceUnited States 🇺🇸
Description ▲
With a foreword from Steve Blank, Talking to Humans is a practical guide to the qualitative side of customer development, an indispensable skill for vetting and improving any new startup or innovation. This book will teach you how to structure and run effective customer interviews, find candidates, and turn learnings into action.
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