Management of Electronic and Digital Media
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Book Details
Author(s)Alan B. Albarran
PublisherCengage Learning
ISBN / ASIN111134437X
ISBN-139781111344375
AvailabilityUsually ships in 24 hours
Sales Rank907,304
CategoryPaperback
MarketplaceUnited States 🇺🇸
Description ▲
MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5th Edition, provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.
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