PROMO (with Marketing CourseMate with eBook Printed Access Card)

Name: PROMO (with Marketing CourseMate with eBook Printed Access Card)
Author: Thomas O'Guinn, Chris Allen, Richard J. Semenik
ISBN: 9781111826116

Author Thomas O'Guinn, Chris Allen, Richard J. Semenik

Publisher Cengage Learning

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Book Details

Author(s)Thomas O'Guinn, Chris Allen, Richard J. Semenik

PublisherCengage Learning

ISBN / ASIN1111826110

ISBN-139781111826116

AvailabilityUsually ships in 24 hours

Sales Rank895,519

MarketplaceUnited States 🇺🇸

Description ▲

Created through a "student-tested, faculty-approved" review process with students and faculty, PROMO is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. PROMO is written in a concise style with plenty of real-world examples to illustrate the concepts of promotion and give students a glimpse into the industry and the challenges it faces.