A high level textbook discussing different perspectives in consumer behavior. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioral concepts.
Consumer Behaviour: Perspectives, Findings and Explanations
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Book Details
Author(s)John O'Shaughnessy
PublisherPalgrave Macmillan
ISBN / ASIN1137003766
ISBN-139781137003768
AvailabilityUsually ships in 24 hours
Sales Rank2,662,408
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
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