Brand Media Strategy: Integrated Communications Planning in the Digital Era

Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.

• The Art of the Pitch: Persuasion and Presentation Skills that Win Business
• The Media Handbook: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Routledge Communication Series)
• Campaign Communication and Political Marketing
• Advertising Media Planning, Seventh Edition
• Made to Stick: Why Some Ideas Survive and Others Die
• Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
• Media Management: A Casebook Approach (Routledge Communication Series)
• The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World (Que Biz-Tech)
• Power: Why Some People Have It and Others Don't
• Flawless Consulting: A Guide to Getting Your Expertise Used