The New Chinese Traveler: Business Opportunities from the Chinese Travel Revolution (Palgrave Pocket Consultants)
📄 Viewing lite version
Full site ›
Book Details
Author(s)G. Bowerman
PublisherPalgrave Macmillan
ISBN / ASIN1137397284
ISBN-139781137397287
AvailabilityUsually ships in 24 hours
Sales Rank1,371,432
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.
More Books in Business & Economics
The Steve Jobs Way: iLeadership for a New Generation
View
The Managerial Leadership Bible: Learning the Strategi…
View
Adopting the Euro in Central Europe: Challenges Ofthe …
View
Customize the Brand: Make it more desirable and profit…
View
Capital: The Story of Long-Term Investment Excellence
View
Six Sigma Beyond the Factory Floor: Deployment Strateg…
View
The Introvert Entrepreneur: Amplify Your Strengths and…
View
Polarity Management: Identifying and Managing Unsolvab…
View