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The New Chinese Traveler: Business Opportunities from the Chinese Travel Revolution (Palgrave Pocket Consultants)

Author G. Bowerman
Publisher Palgrave Macmillan
Category Business & Economics
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Book Details
Author(s)G. Bowerman
ISBN / ASIN1137397284
ISBN-139781137397287
MarketplaceFrance 🇫🇷

Description

This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.
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