Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage
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Book Details
Author(s)Douglas B. Laney
PublisherRoutledge
ISBN / ASIN1138090387
ISBN-139781138090385
AvailabilityUsually ships in 24 hours
Sales Rank102,263
MarketplaceUnited States 🇺🇸
Description ▲
The discipline of infonomics takes you beyond thinking and talking about information as an asset to actually valuing and treating it as one. One of CIO Magazine's top five "must read" books of the year, Infonomics provides the foundation and methods for quantifying information asset value and tactics for using information as your competitive edge to drive growth.
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