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Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage

Name: Infonomics: How to Monetize, Manage, and Measure Information as an Asset for Competitive Advantage
Author: Douglas B. Laney
ISBN: 9781138090385

AuthorDouglas B. Laney

PublisherRoutledge

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Book Details

Author(s)Douglas B. Laney

PublisherRoutledge

ISBN / ASIN1138090387

ISBN-139781138090385

AvailabilityUsually ships in 24 hours

Sales Rank102,263

MarketplaceUnited States 🇺🇸

Description

The discipline of infonomics takes you beyond thinking and talking about information as an asset to actually valuing and treating it as one. One of CIO Magazine's top five "must read" books of the year, Infonomics provides the foundation and methods for quantifying information asset value and tactics for using information as your competitive edge to drive growth.

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