Marketing and Operations Fundamentals - Second Custom Edition for Bentley University

Name: Marketing and Operations Fundamentals - Second Custom Edition for Bentley University
Author: Mark M. Davis, Janelle Heineke, Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Gary Armstrong, Philip Kotler
ISBN: 9781256733713

Author Mark M. Davis, Janelle Heineke, Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Gary Armstrong, Philip Kotler

Publisher Pearson Learning Solutions

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Book Details

Author(s)Mark M. Davis, Janelle Heineke, Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, Gary Armstrong, Philip Kotler

PublisherPearson Learning Solutions

ISBN / ASIN1256733717

ISBN-139781256733713

Sales Rank4,645,457

MarketplaceUnited States 🇺🇸

Description ▲

A custom edition marketing and operations textbook for Bentley University's GB 214 course. Includes various case studies and key terms that outline the primary tools necessary for both marketing and operations.