Advertising and Promotion: An Integrated Marketing Communications Perspective (10e) [Kent State University]

Name: Advertising and Promotion: An Integrated Marketing Communications Perspective (10e) [Kent State University]
Author: George E. Belch, Michael A. Belch
ISBN: 9781259337031

Author George E. Belch, Michael A. Belch

Publisher McGraw Hill

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Book Details

Author(s)George E. Belch, Michael A. Belch

PublisherMcGraw Hill

ISBN / ASIN1259337030

ISBN-139781259337031

Sales Rank1,935,054

MarketplaceUnited States 🇺🇸

Description ▲

This is a paperback 10th edition that was lightly used for one semester of school.