Marketing Loose Leaf

Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know “Why does this course matter to me?” but also because everyone is a marketer.

Student engagement and relevance are emphasized throughout the second edition of Hunt Marketing:

•    A career focus, to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand.
•    Integration of key topics that are part of the daily fabric of marketing―globalization, social media, ethics, and marketing analytics.
•    Seamlessly integrated results-driven technology.
•    The right content for a semester-long course. With 16 chapters (and further customization available in Create), the second edition of Hunt Marketing provides the perfect content mix for online, hybrid, and face-to-face Principles of Marketing students.

• Organizational Behavior: Improving Performance and Commitment in the Workplace
• Fundamentals of Corporate Finance
• Experiencing MIS (7th Edition)
• Business Foundations: A Changing World
• Super Crunchers: Why Thinking-By-Numbers is the New Way To Be Smart
• The Legal Environment Today - Summarized Case Edition
• Ethical Theory: An Anthology
• Statistics for Managers Using Microsoft Excel (8th Edition)
• Understanding Management
• The Legal Environment of Business