M: Advertising

M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.

• Public Relations: Strategies and Tactics (11th Edition)
• Consumer Behavior: Buying, Having, and Being (12th Edition)
• MR2 (with CourseMate, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
• Consumer Behavior
• Social Media Marketing
• Why is Your Name Upside Down?: Stories from a Life in Advertising
• Social Media Marketing
• Public Relations
• CB (with CB Online, 1 term (6 months) Printed Access Card) (New, Engaging Titles from 4LTR Press)
• Writing and Reporting for the Media