- J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.
- James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.
A PREFACE TO MARKETING MANAGEMENT
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Book Details
Author(s)Peter, J. Paul
PublisherMcGraw-Hill Education
ISBN / ASIN1260287254
ISBN-139781260287257
AvailabilityOnly 5 left in stock - order soon.
Sales Rank1,879
MarketplaceUnited States 🇺🇸