The Robert Collier Letter Book

First published in 1931, The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier sales letters were successful because he wrote to his readers' needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.

• Scientific Advertising
• The Boron Letters
• How to Write a Good Advertisement: A Short Course in Copywriting
• The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
• The Ultimate Sales Letter: Attract New Customers. Boost Your Sales.
• Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
• The Halbert Copywriting Method Part III: The Simple Fast & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads!
• Ogilvy on Advertising
• My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
• CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone