Creative Strategy and the Business of Design

The Business Skills Every Creative Needs!
 
Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers.

Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you:

• Understand client requests from a business perspective
• Build a strategic framework to inspire visual concepts
• Increase your relevance in an evolving industry
• Redesign your portfolio to showcase strategic thinking
• Win new accounts and grow existing relationships

You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.

• The Win Without Pitching Manifesto
• The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
• Zag: The Number One Strategy of High-Performance Brands
• Designing Brand Identity: An Essential Guide for the Whole Branding Team
• How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World 
• 101 Things I Learned in Business School
• The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
• Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition
• The Decision Book: 50 Models for Strategic Thinking
• Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business (Voices That Matter)