Symbol (Mini)

Symbols play an integral role in branding programs. This book explores the visual language of symbols according to their most basic element: form. Over 1,300 symbols from all over the world are here categorized by visual type, divested of all agendas, meanings, and messages that might be associated with them so that the effectiveness of their composition and impact can be assessed without distraction and so that the reader can enjoy them as a pictorial language in their own right.

Every symbol is captioned with information on who it was designed for, who designed it, when, and what the symbol stands for. These sections are interspersed with short but detailed case studies featuring classic examples of symbols still in use, and exceptional examples of recently designed symbols.

This comprehensive volume is an indispensable resource for designers working on identity systems, and an engaging showcase of this exciting field. Now in a compact format.

• Logotype (Mini)
• Logo: The Reference Guide to Symbols and Logotypes (Mini)
• Logo Design Love: A Guide to Creating Iconic Brand Identities, 2nd Edition
• Logo Modernism (English, French and German Edition)
• Draplin Design Co.: Pretty Much Everything
• How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World 
• The Graphic Design Idea Book: Inspiration from 50 Masters
• Grid Systems in Graphic Design: A Visual Communication Manual for Graphic Designers, Typographers and Three Dimensional Designers (German and English Edition)
• Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition
• American Trademark Designs (Dover Pictorial Archive S)