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Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition / Alina Wheeler, | |
Publisher: John Wiley and Sons | |
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Sales Rank: 175409 | |
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Brands represent an organization's most valuable asset--influencing customers, prospects, investors, and employees. Why do some brand initiatives just expire midstream after an initial investment of capital and resources? Whether you are a consumer brand, a nonprofit, or a mid-size service business, here are some tips to increase the chances of positive outcomes for your initiative.