This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA.
Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality (International Series in Operations Research & Management Science)
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Book Details
Author(s)Evangelos Grigoroudis, Yannis Siskos
PublisherSpringer
ISBN / ASIN1441916393
ISBN-139781441916396
AvailabilityUsually ships in 24 hours
Sales Rank2,426,173
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
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