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Customer Satisfaction Evaluation: Methods for Measuring and Implementing Service Quality (International Series in Operations Research & Management Science)

Author Evangelos Grigoroudis, Yannis Siskos
Publisher Springer
Category Business & Economics
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239.00 USD
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Book Details
PublisherSpringer
ISBN / ASIN1441916393
ISBN-139781441916396
AvailabilityUsually ships in 24 hours
Sales Rank2,426,173
MarketplaceUnited States 🇺🇸

Description

This important new work provides a comprehensive discussion of the customer satisfaction evaluation problem. It presents an overview of the existing methodologies as well as the development and implementation of an original multicriteria method dubbed MUSA.

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