The New Rules of Healthcare Marketing: 23 Strategies for Success (Spotlight Series)

Discover the components of a successful integrated marketing approach, including:

* Creating and maintaining a brand identity
* Understanding your customers' core needs
* Achieving excellence in customer service
* Maintaining focus in your marketing and strategy
* Implementing one-on-one marketing
* Using the Internet for marketing and communications
* Incorporating physicians in marketing
* Delivering focused products to specific audiences