Category Killers: The Retail Revolution and Its Impact on Consumer Culture
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Book Details
Author(s)Robert Spector
PublisherHarvard Business Review Press
ISBN / ASIN1578519608
ISBN-139781578519606
AvailabilityUsually ships in 24 hours
Sales Rank1,679,432
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Retail is a dog-eat-dog world - and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than "category killers" like Wal-Mart, Toys R Us, and Costco. This book explores how they did it, what other companies can glean from their killer strategies, and what's next in retail's future.
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