Whatever You Think, Think the Opposite

The inspired follow-up to the international bestseller It’s Not How Good You Are, It’s How Good You Want to Be. 
 
Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life.

• It's Not How Good You Are, It's How Good You Want to Be: The world's best selling book
• Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
• God Explained in a Taxi Ride
• Failed It!: How to turn mistakes into ideas and other advice for successfully screwing up
• A technique for producing ideas: A simple five step formula for producing ideas
• Steal Like an Artist: 10 Things Nobody Told You About Being Creative
• The Art of Creative Thinking: 89 Ways to See Things Differently
• Maximize Your Potential: Grow Your Expertise, Take Bold Risks & Build an Incredible Career (99U)
• Manage Your Day-to-Day: Build Your Routine, Find Your Focus, and Sharpen Your Creative Mind (99U)
• Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing)