The Win Without Pitching Manifesto

A manifesto of business practices for those who sell ideas and advice, The Win Without Pitching Manifesto lays out twelve steps--in the form of proclamations--that owners of creative businesses can take to distance themselves from their competition, regain the high ground in their client relationships and learn to win business without first parting with their thinking or writing lengthy proposals. The twelve proclamations were written to inspire owners of independent creative businesses (e.g.: design firms & advertising agencies) to rethink how their services are bought and sold. Anyone who sells ideas or advice will find relevance in their teachings.

• Creative Strategy and the Business of Design
• Zag: The Number One Strategy of High-Performance Brands
• The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
• Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
• The Psychology of Graphic Design Pricing: Price creative work with confidence. Win more bids. Make more money.
• Burn Your Portfolio: Stuff They Don't Teach You in Design School, But Should (Voices That Matter)
• The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
• 7 Strategies for Wealth & Happiness: Power Ideas from America's Foremost Business Philosopher
• The Entrepreneur Roller Coaster: It's Your Turn to #JoinTheRide
• The Secret Lives of Color