Emotional Capital: Maximising the Intangible Assets at the Heart of Brand and Business Success

Name: Emotional Capital: Maximising the Intangible Assets at the Heart of Brand and Business Success
Author: Kevin Thomson
ISBN: 9781841120980

Author Kevin Thomson

Publisher Capstone

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Book Details

Author(s)Kevin Thomson

PublisherCapstone

ISBN / ASIN1841120987

ISBN-139781841120980

MarketplaceFrance 🇫🇷

Description ▲

In Emotional Capital, Thomson illustrates the real-life impact of a fired-up workforce on financial performance and shows how to manage and leverage knowledge and emotion to drive positive change and lasting business success.