Key Concepts in Marketing (SAGE Key Concepts series)
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Book Details
Author(s)Jim Blythe
PublisherSAGE Publications Ltd
ISBN / ASIN1847874991
ISBN-139781847874993
AvailabilityUsually ships in 24 hours
Sales Rank3,643,449
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises of: -Definition -Summary -Broader discussion -Examples and illustrations -Key literature and further reading Introductory chapters serve to situate and introduce the topics.
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